This Ad campaign for Amgen took us to Iceland, Bavaria and Morocco.
For logistical reasons we shot the various locations first, and then shot the models in the studio in London, carefully matching camera heights, angles and lighting. The blood platelets were created in CGI and added in post.
Agency : CDM London. Client : Amgen. AD : Shauna Kealy. Location scout : Leonora Sheppard. Post and CGI artist : Kai Bastard.
Below is a selection of the finished ads..