I was recently commissioned by the good folk at Zero Collective to help create a series of ads for Delta Air Lines.
The agency, stylist and hair and makeup artist for the first round of ads were from the UK, with the models and client being flown in from Paris and the US. We then flew one of the models to the US to shoot a second round of ads with a CGI team from Atlanta, in their bespoke green screen studio. We were then home from the second leg of the shoot on a red eye flight, within 48 hours of leaving Heathrow!
The aircraft interiors were created and ‘lit’ completely in CGI and built out to match the exact lighting, camera heights, distances, focal lengths and apertures that we used to shoot the model. The separate elements were then brought together in post production.
Client : Delta Air Lines. Agency: Zero Collective. Art Directors : Paul Geudon & Greg Davies. CGI : Trick 3D. Post Production : Tom Wheatley.
Below is the rather surreal green screen studio set in Atlanta, where we shot the photographic composite elements that later became the ads that you see above.